An immersive experience
Immersion is achieved through sensory stimulations including visual, auditory, and tactile elements. Such an experience is provided by a digital environment and virtual reality. Since the visitors enter such a space, they feel immersed in a world of vibrant colors, bold shapes, and dynamic textures. FEC's architecture is designed to create a sense of movement and energy, through curves and angles that catch the eye and invite visitors to explore every corner of the space. FEC is way beyond the physical reach. It is an immersive experience that brings together the worlds of architecture, technology, and creativity. At its core, FEC is designed to evoke a sense of wonder and excitement in visitors of all ages and transport them into a world of endless possibilities and unlimited imagination.
FEC is a showcase of the latest innovations in entertainment technology. These technologies seamlessly integrate into the architecture of the space, creating a cohesive and floating environment that blurs the borders between the physical and digital worlds.
However, FEC is beyond a technological wonderland. It gives the possibility of creating a space based on storytelling and creativity. Each attraction and experience is carefully crafted to evoke a sense of narrative and emotion, inviting visitors to participate in this spatial narrative. FEC is where visitors engage their imagination and create their unique adventure to have a different and new experience of space and time.
At its core, FEC is a celebration of the human spirit. A space where visitors can connect, discover new worlds, and experience the thrill of exploration. FEC is where its core concept brings together architecture, technology, and storytelling to create a truly unforgettable experience for visitors of all ages. This experience links to external uses to make a dialogue between two spatial experiences. It manifests an intergenerational dialogue between two different, perhaps parallel, universes! This project was designed in the fall of 2022 by the Ando Architecture and Experience Creation Office.
Location: Kish Island
Art director: Mohsen Saraaji
Concept and design: Sara Salamat, Mohammad Hassan Daneshvar, Javad Saberi
Website and media support: Zahra Mohammadpour, Faezeh Abadi
Art review: Metanat Mohebi