Project overview

ONDO's dynamic facade concept for the Fereshteh megaproject on Haft-e Tir Street in Mashhad explores the relationship between light, movement and architectural identity. The name Fereshteh, meaning angel, provides the narrative starting point for the design.

Project details

Location: Haft-e Tir Street, Mashhad, Iran

Client: Fereshteh Megaproject, commissioned by Farhang Media Management Center

Status: Design completed

Design date / year: 1401 SH (2022-2023)

Site area: Not applicable (facade-only scope)

Floor area: Not applicable (facade-only scope)

Facade area: 800 m²

Scope: Dynamic facade concept and design

A narrative of light and movement

The proposal considers the angel as a messenger, protector and guide. A network of visual pathways and associative elements translates these ideas into a layered facade composition. References to Mithra, Azar and Anahita connect the design narrative to light, warmth and water.

Four elemental expressions

The concept is organized into four parts associated with earth, water, air and fire. Each part develops a distinct architectural character while contributing to the identity of the whole. The aim is to create a facade experienced through changing viewpoints and the interplay of its vertical and horizontal elements. The concept and design account dates from autumn 2022.

Project credits

Managing Director: Mohsen Saraji

Concept and design team: Alireza Bakhshi, Mohammad Hassan Daneshvar, Ali Hataminejad

Art review: Metanat Mohebbi

Related services and projects

Explore ONDO's creative architecture approach. Related work includes Mother Mountain Villa and Kish Tourism Innovation Factory. Discuss a project with the studio.